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Logo concept

The Apricus logo, seamlessly connecting the letters R and C with I in between, symbolizes the integration of justice and advocacy. This design represents a harmonious connection between legal representation (R), a client-centric approach (C), and the crucial role of information (I) in legal matters.

It embodies our commitment to transparency and enlightenment. The logo serves as a visual testament to Apricus, encapsulating the essence of legal representation, advocacy, and information in a unified and compelling design.

Logo concept

Apricus presents a distinctive brand identity that seamlessly blends modernity with approachability. The typography chosen for our brand name epitomises a clean and contemporary aesthetic, reflecting the professional and welcoming nature of Apricus.

In essence, every visual element is meticulously crafted to harmonise professionalism, accessibility, and the core values that define Apricus in the legal landscape.

Brand concept

The deep navy blue background exudes a sense of stability, reliability, and a timeless appeal, setting the stage for a trustworthy legal brand. Complementing this, the light blue font shares the same hue as the background, creating a harmonious and balanced visual experience.

The
light blue brings a touch of tranquility and openness to the overall design, suggesting approachability and clarity in legal matters

Legal Brand

Apricus Legal LLP

Apricus, derived from the Latin term meaning "exposed to the sun," embodies our commitment to bringing transparency and enlightenment to the realm of legal advocacy. At Apricus, we understand that justice should not be shrouded in complexity but rather illuminated with clarity and understanding.

SAKSHI JAIN

I design.